Project “Creating New Tourist Destination By Joining Two Border Regions in Latgale – Rytu Aukstaitija”
The
aim of project is to contribute economical development of both border
regions, contributing development of tourism industry.
Sub objects of project:
- to contribute an identification of region as common tourism destination – Baltic Country of Lakes – to provide an increase of tourists in region using focused activities of marketing;
- to supplement and to improve instant tourism products and to develop new products and packages of products – that is based on special advantages of regions;
- to increase cross-border collaboration in tourism sector, forming common informative system and contributing collaboration of enterprises.
Partners of project:
Leading partner: Latgale Regional Development Agency.
Partners – Ignalina atomic power plant Regional Development Agency, Euroregion`s “Country of Lakes” offices of Latvia and Lithuania, Utena district administration, Latgale tourism association, and LTDA - Latvian tourism development agency.
Leading partner: Latgale Regional Development Agency.
Partners – Ignalina atomic power plant Regional Development Agency, Euroregion`s “Country of Lakes” offices of Latvia and Lithuania, Utena district administration, Latgale tourism association, and LTDA - Latvian tourism development agency.
Term of project implementation:
December, 2005 – November, 2007
December, 2005 – November, 2007
Budget of project
(1) ERAF financing – (EUR) 442 890
(2) National financing in Latvia and Lithuania – (EUR) 147 630
Total – (EUR) 590520
(1) ERAF financing – (EUR) 442 890
(2) National financing in Latvia and Lithuania – (EUR) 147 630
Total – (EUR) 590520
Target groups of project:
- tourism employers of both regions
- residents of both regions (more then 500 000 residents)
- for marketing activities – especially residents of Vilnius (550,000) and Riga (800,000) as main target groups.
Planned results and arrangements:
Implementation of project will contribute an identification of Baltic Country of Lakes as fascinating destination for tourists and will contribute an inflow of tourists.
Implementation of project will contribute an identification of Baltic Country of Lakes as fascinating destination for tourists and will contribute an inflow of tourists.
- formation of common informative system – (relating websites www.latgale.lv, www.ezerukrastas.lt un www.balticlakes.com) tourism information in 5 languages;
- 36 interactive training seminars, 120 individual consultations and 5 exchange of experience tours for 40 employers, that is related with water tourism, for 40 craftsmans and 40 employees of cultural tourism in Latvia and Lithuania;
- formed 20-30 new, fascinating packages of tourism services;
- 2 prior researches (formation of necessary infrastructure for water tourism and formation of domestic waterways), with these results it will be possible to base investments for next period 2007 – 2013;
- Baltic Country of Lakes as contributing strategy of united tourism region for period 2007 – 2013;
- 80 000 exemplars of regional tourism maps, 2 brochures of tourism products (70 000 copies), 2 booklets of arrangements (14 000 copies in 5 languages);
- comprehensive advertising campaign in national level in term of 2 years, including:
- annual journals` specials (200 000 copies in Latvia and Lithuania);
- 18 outdoor advertising stalls and commercial on tram (Riga) and trolleybus (Vilnius) for 18 months;
- broadcasting of 2 commercials on TV (each 36 times), broadcasted 4 radio commercials for 54 times each;
- 40 publications in mass media;
- 3 commercial banners in 16 internet portals for 18 months;
- Participating in 6 tourism exhibitions.
BJR
INTERREG IIIA project “Creating New Tourist Destination By Joining Two
Border Regions in Latgale – Rytu Aukstaitija” is co-financed by
European Union.